SNAP Gallery’s annual fundraiser becomes a Paper Wonderland
By Vickie Laliotis
Edmonton — SNAP Gallery may be known for its classes, lectures and mentorships, but this west Edmonton not-for-profit is quickly becoming known for its annual Print Affair fundraiser as well.
Yuki Kamata works on a print at SNAP Gallery's print workshop on Saturday, Nov. 12, 2011 for this year's Print Affair fundraising event. Photograph by Vickie Laliotis.
Dubbed Paper Wonderland, this year’s event is looking to expand the definition of print art as the gallery prepares to celebrate its 30th anniversary this summer.
“The event is centred on the printed object and features items that push the envelope farther in terms of what print is,” said Anna-Karolina Szul, SNAP’s executive director.
The development of digital media changed the face of printmaking, with everything from fabrics and plastics to sculptural elements now being printed on, Szul said. And since print-based art can be anything made in duplicates from a matrix, the event aims to show people how versatile printmaking truly is.
But aside from educating people on the diversity of the medium, the event is geared towards helping artists gain recognition for their work.
“This is a great opportunity for artists that aren’t represented at commercial galleries to show their work and get exposure,” Szul said. “The work of students is displayed alongside that of established artists, allowing them to gain exposure and sell their work at the same time.”
Last year SNAP Gallery joined the Gallery Walk Association of Edmonton, which is comprised of six other west-end galleries including:
- Bearclaw Gallery
- Agnes Bugera Gallery
- Peter Robertson Gallery
- Scott Gallery
- Daffodil Gallery
- West End Gallery
The focus of this large-scale collaboration is to promote local and Canadian talent, as well as to foster an appreciation for the arts in Edmonton.
“There’s no other place in North America that has such a high number of galleries working so closely together,” said Matthew Hudon, the West End Gallery’s general manager.
“It’s important to promote Canadian art because it’s world class. There’s a great diversity of artists here in Edmonton, and we need to show them support and promote them in order to keep them here.”
Szul stresses the importance of supporting local artists by purchasing original artwork, or more affordable options like handmade calendars or greeting cards, which will both be available at Paper Wonderland this year.
“Choosing to buy a mass print of a famous piece that everyone else has or an original has a direct impact on whether or not artists are able to stay and work in our city,” she said.
“It’s like voting in a way; you get to have a say in what happens to these artists. There is far more power in spending your money that way than going to a big box store.”
If that’s the case, this year’s fundraiser might prove to be a “paper wonderland” in more ways than one.
The event will take place at SNAP Gallery, located on 10123 121 St., on Nov. 26 from 7 p.m. to 11 p.m. Proceeds from the evening’s sales will benefit the gallery’s daily operations, educational programming and exhibitions.
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