Virgin Radio splashes to success

By Anna-Grae York IMGP1465

EDMONTON — The morning crew at Virgin Radio 104.9, based in Edmonton’s far west end, get up to all kinds of stunts.

On March 12, for example, they held a “puddle splash” along 119th Avenue in which Robbie the Intern stood in a deep puddle and allowed passing cars to drive through and splash him.

A crew of three staffers consisting of city worker Brad Chalcraft, street-teamer Craig Sephton, and Robbie (Robbie the Intern) Gibson, got dressed up for the occasion in waterproof clothes and rubber boots, after beginning the day at the station at 100 18520 Stony Plain Rd.

When the team arrived at the puddle location at just after 6 a.m., there were already a handful of cars lined up to make a splash.

“It’s just a fun day of guilt-free splashing,” says Gibson, bundled up from head to toe. “You know you want to splash a little kid when you see a big puddle on the side of the road, but you don’t because you’re a good person? Well, this is a chance that you can do it to me, ‘cause I love it, it’s fun, and you can do it guilt-free!”

There were many lineups of cars throughout the morning that took part in the puddle splash, most of which were broadcast on Virgin 104.9 Radio on the Pepper and Dylan show throughout the morning. Check out West Edmonton Local’s video documentation of the splash here.

This is one moment in the Day in the Life of West Edmonton, a West Edmonton Local project conducted on March 12, 2012.